More competition among providers has pushed prices for internet and phone service providers higher in recent years.
And it appears Comcast, the nation’s second largest cable company, has started imposing a new data cap.
On Thursday, Comcast said it will begin imposing new data limits on residential broadband customers starting in early 2018.
The company is also announcing that it is cutting off the access to a number of its mobile broadband offerings and offering them for only $30 a month, which includes data.
The move will cost the average broadband customer a total of $70 a year.
The move comes as Comcast has seen its share of data usage fall to the lowest level since it started charging for internet service in 2005.
It also comes as the company is facing growing scrutiny for how it collects and processes its customer data.
Last year, the Federal Communications Commission began investigating Comcast for its role in manipulating data on its customers.
Last week, the FCC fined the cable giant $1.9 billion over a series of practices, including failing to obtain customer consent to collect and use customer data for marketing purposes.